A volcanic brand change for a global leader in precision medical tubing.

Located within sight of Japan's iconic mountain, Fuji Seiko is the largest independent Japanese supplier and a leading global supplier of small diameter metal tubing for use in medical needles and catheters. Kurt collaborated with Werley Marketing for a complete overhaul of a brand to better reflect its status as a global context.

The kernel of a proud corporate tradition remained intact through the rebranding process.